Overview

An advertising agency specializing in creating tailored marketing strategies partnered with AutoNow to scale their lead generation and outreach efforts. The agency sought to connect with U.S.-based organizations in industries needing comprehensive advertising and marketing services. By leveraging AutoNow’s Managed Services Team and AI-powered agents, the agency achieved measurable success and expanded its pipeline over a three-month engagement..

Client’s Target Market

• Ideal Customer Profile (ICP):
  • Geography: United States
  • Company Size: Businesses with 50-1,000 employees
  • Industries:
    • IT and Software Services
    • Media and Entertainment
    • Hospitality

Phase 1: Initial Configuration (Weeks 1-2)

1. Defining the ICP

• AutoNow collaborated with the client to refine their ICP, identifying key industries and decision-makers most likely to benefit from the agency’s marketing solutions.
• The ICP profile was finalized to guide all data collection and outreach activities.

2. Data Agent Configuration

• Trained data agents to identify and collect high-quality prospect profiles based on ICP criteria.
• Deployed and iteratively improved data agents to enhance the accuracy and relevance of the leads generated.

3. Messaging Agent Setup

• Configured messaging agents with:
  • The client’s unique value propositions, emphasizing their expertise in campaign development, media buying, and digital advertising.
  • Outreach messaging tailored to resonate with decision-makers in targeted industries.
• Deployed 50 messaging agents across 10 subdomains with dedicated inboxes to ensure a strong email deliverability reputation.

Phase 2: Data Collection and Messaging (Weeks 2-4)

1. Continuous Data Aggregation

• Data agents consistently gathered and validated profiles of businesses and decision-makers throughout the engagement.
• By the end of the trial program, the agents compiled a comprehensive database of over 5,000 qualified ICP leads.

2. Messaging Campaign Launch

• Personalized email campaigns were launched, showcasing the agency’s ability to craft tailored marketing solutions.
• Messaging agents conducted ongoing A/B testing and refinements to optimize outreach performance.

Phase 3: Performance and Results (Months 1-3)

1. Leads Generated

• Month 1: 3 leads booked through targeted outreach efforts.
• Month 2: 5 leads secured following strategic adjustments to messaging.
• Month 3: 11 leads generated, culminating in a total of 19 high-quality leads over three months.

2. Lead Database Growth

• Data agents built a robust database of over 5,000 qualified leads, ensuring all prospects met ICP specifications for industry, size, and relevance.

3. Campaign Optimization

• AutoNow’s Managed Services Team continuously monitored campaign performance, integrating client feedback to refine strategies and maximize results.

Results and Impact

• Key Metrics:
  • Over 5,000 qualified leads aggregated during the trial program.
  • 19 leads generated, connecting the agency with high-value prospects.
• Client Outcomes:
  • Expanded opportunities to deliver advertising services to businesses in key industries.
  • Enhanced outreach efficiency and increased brand awareness among targeted organizations.

Conclusion

AutoNow’s AI-driven agents, combined with the strategic oversight of its Managed Services Team, enabled the advertising agency to scale its lead generation and connect with high-value prospects. The tailored and iterative approach delivered consistent results, empowering the agency to grow its pipeline and establish new partnerships.

Want to take your outreach to the next level? AutoNow is ready to help.