Solutions
The Hard Truth: Why Booking Demos is 10X Harder Than it Was 5 Years Ago
If you’re reading this, you’ve probably felt the frustration of trying to book meetings with decision-makers in today’s world. It’s a grind, and the barriers keep stacking up. I’ve been in some form of sales for most of my career, and while the tools have changed, the core challenge remains the same: how do we get in front of the right people?
2024-09-20
Use Cases
Use Case: Lead Generation for an Accounting Firm
A U.S.-based accounting firm offering comprehensive financial and advisory services partnered with AutoNow to enhance its lead generation and meeting scheduling efforts. Targeting small to medium-sized businesses in specific industries, the firm aimed to connect with decision-makers needing financial services and strategic consulting. Through AutoNow’
2024-07-16
Use Cases
Use Case: Lead Generation for an Advertising Agency
An advertising agency specializing in creating tailored marketing strategies partnered with AutoNow to scale their lead generation and outreach efforts. The agency sought to connect with U.S.-based organizations in industries needing comprehensive advertising and marketing services. By leveraging AutoNow’s Managed Services Team and AI-powered
2024-05-10
Use Cases
Case Study: Booking Sales Meetings for an Enterprise SaaS Company
A SaaS company providing a cloud-based Business Intelligence (BI) platform partnered with AutoNow to enhance its outbound lead generation and meeting scheduling capabilities. The client sought to target large U.S.-based enterprises across key industries.
“roister™ demonstrated how AI and automation could enhance B2B lead generation and sales bookings while cutting costs. Their email agents exceeded expectations, leading us to add LinkedIn messaging and cold calling through their managed services team.”
★★★★★
Brad Moore, CEO, Global Compliance Applications Corp.
2024-10-08
Article
Is Cold Calling Dead?
In the shifting landscape of lead generation strategies, the question remains: Is cold calling still relevant? The methods sales teams have employed over the years—door-to-door pitches, phone calls, emails—have adapted as technology and buyer behaviors changed. Email, once a promising tool, now battles advanced spam filters. Amid these changes, what role does cold calling play today?
2024-08-21
Article
What Are the Real Conversion Rates of a Top-Performing Sales Funnel?
Sales funnels are integral to any sales and marketing automation strategy. Yet, one common challenge remains: accurately estimating the number of leads needed at the top of the funnel to generate results at the bottom. This is especially true for SaaS companies targeting enterprise clients, where long sales cycles
2024-06-11
Article
Essential Strategies for Booking Demos and Meetings in a Tough Market
Securing demos and meetings in today’s sales environment is no easy task. With buyer behaviors evolving, digital channels overcrowded, and decision-makers harder to reach than ever, the sales landscape has become highly competitive. Add in sophisticated spam filters and a plethora of competing
“Businesses using sales and marketing automation tools see an average ROI of $5.44 for every dollar spent.”
Oracle
“roister™’s automated agents generate 10–15 high-quality leads for my business every month. For prospects not ready to meet, they send articles, case studies, and valuable content to build relationships and trust until they’re ready to buy. All of this is done by their agents and support teams with minimal effort required from me. Brilliant!”
★★★★★
Ted Schredd, Shredd Creative
2024-09-09
Article
The Second Most Effective Way to Book a Meeting With Target Prospects
You have an amazing solution that provides measurable ROI and clearly differentiates you from the competition. The challenge is communicating that to your target prospects convincingly. Communicating this information in an email can be tough. It usually requires a 30-minute meeting with the prospect, but those can be hard to book. Booking meetings and sales demos with target prospects is a significant challenge for companies of all sizes, and it’s getting harder.
2024-07-08
Article
Stop Asking Too Soon: Mastering the Timing of Meeting Requests
Are you finding that lead generation services from your marketing and sales development (SDRs/BDRs) teams are not getting the results they used to, regardless of increases in budget? Working with enterprise and SMB B2B lead generation teams over the years, I have seen this becoming an increasing challenge. In this article, I will provide you with one of the most important strategies you can implement to get results in the short term.
2024-05-06
Article
How to Supercharge Your Lead Gen Efforts with Incentives for Target Prospects
Do you know the cost of getting yourself or your senior salespeople in front of a decision-maker to pitch your value proposition? Post-COVID, target prospects are not as eager to meet in person or attend trade shows. To engage prospects these days, you have to be able to get in front of them via digital channels. This can be hard. Pinning down target prospects for a 30-minute
“77% of companies using marketing automation report increased conversions, and 80% of marketers attribute higher lead generation to automation tools.”
Oracle
Case Study: Content Creation and Omni-Channel Distribution
The client’s marketing team was under pressure to maintain a steady flow of high-quality leads. However, their manual content creation and distribution efforts were slow, inconsistent, and unable to effectively communicate the company’s value proposition to potential customers. Over the previous quarter, this resulted in