Overview

A SaaS company providing a cloud-based Business Intelligence (BI) platform partnered with AutoNow to enhance its outbound lead generation and meeting scheduling capabilities. The client sought to target large U.S.-based enterprises across key industries. Leveraging AutoNow’s Managed Services Team and AI-powered agents, the company saw substantial growth in their outreach results over a three-month engagement.

Client’s Target Market

• Ideal Customer Profile (ICP):
  • Geography: United States
  • Company Size: Organizations with over 5,000 employees
  • Industries: Software and IT Services, Healthcare, Consumer Packaged Goods
  • Decision-Maker Titles:
    • Chief Information Officer (CIO)
    • Chief Technology Officer (CTO)
    • VP of IT or Information Systems
    • VP of Digital Transformation
    • VP of Business Intelligence
    • VP of Data Analytics
    • Senior Director of Data or Analytics

Phase 1: Initial Configuration (Weeks 1-2)

1. Establishing the ICP

• AutoNow collaborated with the client to define and refine their ICP, focusing on specific industries and senior decision-makers.
• Finalized a tailored ICP profile to guide data and messaging efforts.

2. Data Agent Configuration

• Trained data agents based on the ICP to identify and collect detailed prospect profiles.
• Deployed agents to scour the internet for firmographic and demographic data.
• Iteratively fine-tuned agents based on initial outputs, improving data accuracy and relevance.

3. Messaging Agent Setup

• Messaging agents were trained with:
  • The client’s value propositions.
  • Outreach messaging aligned with the ICP.
• Deployed 50 messaging agents across 10 subdomains with dedicated email inboxes to ensure optimal sender reputation.

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Phase 2: Data Collection and Messaging (Weeks 2-4)

1. Continuous Data Aggregation

• Data agents continued collecting and validating prospect profiles throughout the trial program.
• Ensured all leads met ICP criteria through a robust validation process.

2. Messaging Campaign Launch

• Messaging agents initiated outreach with staggered, personalized email campaigns.
• A/B testing and iterative adjustments were made to refine messaging over time.

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Phase 3: Performance and Results (Months 1-3)

1. Meetings Booked

• Month 1: 2 meetings booked with ICP-aligned decision-makers.
• Month 2: 5 meetings scheduled after refining outreach strategies.
• Month 3: 8 meetings secured, marking a total of 15 meetings booked during the engagement.

2. Lead Database Growth

• Data agents built a robust database of over 4,500 actionable leads by the end of the three-month program.
• Ensured all profiles met stringent ICP requirements for quality and relevance.

3. Optimization and Monitoring

• The Managed Services Team actively monitored agent performance, making weekly adjustments based on client feedback and market dynamics.
• Strategies were fine-tuned to address emerging challenges and capitalize on opportunities.

Results and Impact

• Key Metrics:
  • Over 4,500 ICPs aggregated across the trial program.
  • 15 meetings booked with senior decision-makers in targeted enterprises.
• Client Outcomes:
  • Expanded pipeline opportunities with large enterprises.
  • Stronger positioning within key industries and among high-level decision-makers.

Conclusion

AutoNow’s AI-powered agents and the expertise of its Managed Services Team provided the SaaS client with a scalable, precise, and effective outreach strategy. By combining advanced technology with human oversight, AutoNow delivered measurable success within three months, positioning the client for long-term growth.

Ready to transform your outreach strategy? AutoNow is here to help.