Use Case Collaborator
Justin Ethington, Founder
Industry
Market Research & Consulting
TrendCandy, a market research and consulting firm led by Justin Ethington, specializes in delivering market insights to SaaS and B2B digital marketing companies. With a focus on data-backed strategy, TrendCandy sought a growth partner that could help them scale lead generation and connect with decision makers in their niche.
Justin needed a reliable outbound partner who could:
Quickly grasp TrendCandy's niche messaging and ideal customer profile (ICP)
Deliver a steady stream of qualified leads
Support multi-channel outreach, including email, LinkedIn, and phone
Strategically collaborate and adapt to feedback
roister partnered with TrendCandy to design and implement a targeted, multi-channel lead generation strategy. The engagement began with an in-depth ICP workshop to map out TrendCandy's ideal buyer personas. From there, roister built hyper-targeted prospect lists that aligned precisely with TrendCandy's strategic goals.
Utilizing a mix of personalized email campaigns, LinkedIn outreach, and strategic calling, roister activated the outbound engine, delivering results quickly and consistently.
"They got off quickly. They quickly understood my messaging, my ICP."
"They booked calls for me. They booked lots of calls already."
roister executed across email, LinkedIn, and phone—ensuring coverage of all key outreach vectors.
"They're very innovative. They're always thinking, they're communicating well, they're responding to my feedback."
"They're delivering me results."
"I've worked with roister now for about eight months… Already really impressed. They got off quickly. They quickly understood my messaging, my ICP. They are full of ideas on how we can be generating more leads. And they booked calls for me. They booked lots of calls already."
Justin Ethington
Founder, TrendCandy
roister's work with TrendCandy highlights its strength in starting with accurate, high-quality data and transforming it into qualified meetings with decision makers. With a strategy-first approach, responsive communication, and a commitment to delivering real results, roister continues to be a trusted growth partner for companies like TrendCandy.
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