Overview

TrendCandy, a market research and consulting firm led by Justin Ethington, specializes in delivering market insights to SaaS and B2B digital marketing companies. With a focus on data-backed strategy, TrendCandy sought a growth partner that could help them scale lead generation and connect with decision makers in their niche.

Challenge

Justin needed a reliable outbound partner who could:

• Quickly grasp TrendCandy’s niche messaging and ideal customer profile (ICP)
• Deliver a steady stream of qualified leads
• Support multi-channel outreach, including email, LinkedIn, and phone
• Strategically collaborate and adapt to feedback

Solution

roister partnered with TrendCandy to design and implement a targeted, multi-channel lead generation strategy. The engagement began with an in-depth ICP workshop to map out TrendCandy’s ideal buyer personas. From there, roister built hyper-targeted prospect lists that aligned precisely with TrendCandy’s strategic goals.

Utilizing a mix of personalized email campaigns, LinkedIn outreach, and strategic calling, roister
activated the outbound engine, delivering results quickly and consistently.

Results

• Immediate Ramp-Up: “They got off quickly. They quickly understood my messaging, my ICP,” said Justin.
• Consistent Pipeline Growth: “They booked calls for me. They booked lots of calls already.”
• Multi-Channel Execution: roister executed across email, LinkedIn, and phone—ensuring coverage of all key outreach vectors.
• Strategic Collaboration: “They’re very innovative. They’re always thinking, they’re communicating well, they’re responding to my feedback.”
• ROI-Focused Partnership: Justin notes, “They’re delivering me results.”

Client Testimonial

“I’ve worked with roister now for about eight months… Already really impressed. They got off quickly. They quickly understood my messaging, my ICP. They are full of ideas on how we can be generating more leads. And they booked calls for me. They booked lots of calls already.” Justin Ethington, Founder, TrendCandy

Conclusion

roister’s work with TrendCandy highlights its strength in starting with accurate, high-quality data and transforming it into qualified meetings with decision makers. With a strategy-first approach, responsive communication, and a commitment to delivering real results, roister continues to be a trusted growth partner for companies like TrendCandy.