Seel: Transforming Outbound Operations with AI Agents

Use Case Collaborator

Stephen Lumpkins, Head of GTM Development

Industry

E-commerce & Shipping Solutions

Client Details

ClientSeel
CollaboratorStephen Lumpkins, Head of GTM Development
IndustryE-commerce & Shipping Solutions

Target Audience

Target AudienceE-commerce Businesses, Online Retailers, Operations Leaders
SolutionsAI-powered lead enrichment, automated meeting booking, multi-channel outreach

Overview

Seel provides shipping protection and insurance solutions for e-commerce businesses. As Head of GTM Development, Stephen Lumpkins needed to scale their outbound operation while managing a lean team. Traditional manual processes were consuming hundreds of hours per month with limited results.

Challenge

Seel faced critical operational challenges:

Manual lead enrichment was consuming hundreds of hours per month per rep

Meeting booking required significant manual effort and follow-up

Limited capacity to scale outbound with existing team resources

Need for consistent pipeline generation without increasing headcount

Solution

roister implemented a comprehensive AI-powered outbound solution that automated the entire lead generation workflow. The platform handled lead enrichment, personalized outreach, and automated meeting booking—completely transforming Seel's outbound operation.

By deploying AI agents that worked 24/7, roister eliminated manual tasks and created a predictable, scalable pipeline generation system. The solution integrated seamlessly with Seel's existing tech stack and required minimal management from their team.

Results

Hundreds of Hours Saved Monthly

AI agents automated lead enrichment and meeting booking, saving hundreds of hours per month that were previously spent on manual tasks.

5-6 Meetings Per Rep Per Week

"Five to six meetings per rep per week—that's the kind of productivity boost we're seeing."

Closed Revenue & Pipeline Growth

"Closed revenue and significantly increased our pipeline."

Dramatic Productivity Increase

The team can now focus on high-value activities like discovery calls and closing deals, while AI handles the heavy lifting of lead generation and qualification.

24/7 Automated Outreach

AI agents work around the clock, ensuring consistent pipeline generation without manual intervention.

Client Testimonial

"Roister's AI outbound agents completely transformed our outbound operation. We're saving hundreds of hours per month on lead enrichment and meeting booking, booking five to six meetings per rep per week, and we've closed revenue and significantly increased our pipeline. The productivity gains have been dramatic."

Stephen Lumpkins

Head of GTM Development, Seel

Conclusion

roister's AI-powered platform enabled Seel to scale their outbound operation without adding headcount. By automating time-consuming manual tasks and creating a predictable pipeline generation system, roister helped Seel achieve dramatic productivity gains and revenue growth. The partnership demonstrates the transformative power of AI agents in modern outbound sales operations.

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