Use Case Collaborator
Sarah Mitchell, VP of Sales
Industry
Cloud Infrastructure & DevOps
CloudSoda provides cloud infrastructure management solutions for enterprise DevOps teams. As VP of Sales, Sarah Mitchell needed to scale outreach to technical decision-makers while maintaining personalization and relevance. Traditional outreach methods weren't cutting through the noise in this highly technical space.
CloudSoda faced several key challenges:
Identifying the right technical decision-makers in complex organizational structures
Crafting messaging that resonated with highly technical audiences
Scaling personalized outreach without sacrificing quality
Tracking and optimizing multi-channel campaigns across email, LinkedIn, and phone
roister implemented a comprehensive AI-powered outreach strategy tailored to CloudSoda's technical audience. The approach combined advanced lead scoring, AI-generated personalized messaging, and sophisticated multi-channel sequencing.
Using roister's platform, the team created targeted campaigns that spoke directly to the pain points of DevOps professionals, with messaging that demonstrated deep understanding of their technical challenges.
Within the first quarter, CloudSoda saw a 300% increase in qualified meetings booked with enterprise decision-makers.
"The personalization and relevance of the outreach has been game-changing. We're getting responses from prospects who never engaged with our previous campaigns."
By reaching the right decision-makers with relevant messaging, CloudSoda shortened their average sales cycle from 4 months to 1.5 months.
"roister has become a critical part of our go-to-market strategy. The pipeline quality and velocity have exceeded our expectations."
"Working with roister transformed how we approach outbound. The AI-powered personalization at scale, combined with their strategic guidance, has made outreach our fastest-growing pipeline source. The team understands our technical audience and delivers results consistently."
Sarah Mitchell
VP of Sales, CloudSoda
roister's data-driven approach and AI-powered platform enabled CloudSoda to scale their outreach effectively while maintaining the personalization and technical depth required for their enterprise audience. The partnership continues to drive pipeline growth and revenue acceleration.
Download the PDF version to share with your team or save for later.