Author: admin
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Case Study: Booking Sales Meetings for an Enterprise SaaS Company
Overview A SaaS company providing a cloud-based Business Intelligence (BI) platform partnered with AutoNow to enhance its outbound lead generation and meeting scheduling capabilities. The client sought to target large U.S.-based enterprises across key industries. Leveraging AutoNow’s Managed Services Team and AI-powered agents, the company saw substantial growth in their outreach results over a three-month… Read more
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How to Supercharge Your Lead Gen Efforts with Incentives for Target Prospects
Post-COVID, it has become more challenging and expensive to secure meetings with decision-makers through traditional methods like in-person meetings or trade shows. Companies now rely heavily on digital channels and SDRs to book demos, with costs often ranging from $500 to $2000 per meeting for enterprise SaaS solutions. To address budget constraints and improve lead… Read more
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Is Cold Calling Dead?
The article explores the evolving role of cold calling in sales, highlighting its decline in traditional effectiveness but emphasizing its continued relevance within a multi-touch, integrated approach. While fewer prospects answer cold calls, voicemails paired with emails can still capture attention and increase engagement. Modern cold calling should be complemented by other channels like SMS,… Read more